Seth was recruited into B2B digital marketing sales after earning his Bachelor of Business Administration from Oklahoma State University, but found himself overthinking details in every sales pitch – so of course he found the perfect outlet in digital analytics. Since coming to Balcom in November 2017, Seth has provided in-depth digital insights for clients including Kubota, Cavender’s and Mrs Baird’s Bread. He formerly managed insights and analytics at Multiview for a wide range of clients, including G.E. and Spalding, across various industries. Originally from the zero-stoplight-town of Morrison, Oklahoma, Seth now lives in Fort Worth. In his spare time, he enjoys traveling the world and volunteering at the local food bank.