Carol Glover


Named chief creative officer in 2024, Carol keeps our team in sync and inspired, steering all of the agency’s creative output, along with key strategy and culture work. Her fusion of strategic and emotional messaging has benefitted every Balcom client since her arrival in 2004 as Balcom’s first creative director, following stints at Witherspoon and Palomar Properties. Carol has her name on hundreds of American Advertising Federation (AAF) Awards – including several Best of Show – and has been recognized in numerous national publications, including Communication Arts and Print’s Regional Design Annual. Winner of the 2013 AAF Silver Medal, she wrote the advertising chapter of Media Writing 101: Writing for Mass Audiences, and for 13 years was an adjunct professor at Texas Christian University, where she earned her B.S. in journalism and M.A. in English. Originally from El Paso, Texas, Carol now lives in Fort Worth.


  • Carol is a National Hoop It Up champion, and once beat Doug Flutie in a free-throw game.
  • Carol also loves surfing, pickleball and playing the djembe.

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