Integrated campaign earns 50% more clicks than average
Public relations is about information and influence. It’s getting your organization’s story to the people who need to hear it – even before they realize they do. A story in a major publication, on a TV broadcast or in a popular blog comes with built-in credibility. Add the direct connection to audiences that social media offers and you’ve got a potent combination.
Pitching in today’s fragmented media landscape extends far beyond the press release. As newsrooms shrink, online media outlets are exploding. It takes savvy messaging, strong relationships and strategic pitching to get earned media coverage on the right channels to reach your brand’s audience. And quality coverage, reach, impressions, online traffic and activations are exactly what our PR team delivers, measures and celebrates.
Social Media Monitoring & Management
In this Age of the Consumer, people expect – and enjoy – authentic experiences with brands. Social media makes this possible for organizations of all shapes and sizes. We help brands in consumer goods, health care, education and more build online communities that connect to other touchpoints, like stores, websites and events. And while our social media managers keep the conversation humming, our social strategists keep the insights flowing.
It’s important to remember that branding happens from the inside out; that’s what makes internal communications so important. We help organizations build plans that get everyone on the same page and turn employees into energized brand advocates. On a more granular level, we coach executive leaders on everything from annual meeting presentations to daily employee communications, like memos and emails.
Event Planning & Management
Bringing people together can be powerful – whether they’re internal stakeholders or external audiences. We help plan and execute events that do more than draw a crowd, they make a difference – generating leads, raising money and energizing employees.