A website helped this nonprofit shelter tell its complex story
Presbyterian Night Shelter
The saying goes, “If you’re not on the internet, you don’t exist.” We agree, but just being there isn’t enough. It takes coordinated efforts to keep leads filling funnels and "BUY NOW" buttons clicking. Our digital strategists, developers, designers and writers make sure online efforts work together elegantly and efficiently.
Website Design & Programming
A Drupal and WordPress development agency, we create responsive, search engine-optimized, conversion-driven websites, as pleasing to look at as they are to navigate. Our intuitive UX design and squeaky-clean code give visitors lightning-fast and productive experiences, while our content management system (CMS) training makes updating easy for you. Our managed hosting keeps your site secure with the latest patches, and our detailed analytics help us find ways to keep improving your site.
Google has decoded customers’ online surfing obsession into four key “micro-moments”: want to go, want to know, want to do, want to buy. Taking advantage of those moments involves creating content that helps people go, know, do and buy. Blogs, how-to videos and even infographics are like breadcrumbs leading the customer down the path to purchase. B is for baker when it comes to content marketing.
Done well, email marketing remains one of the most effective ways to reach – and stay in touch with – customers. Personalization and customization create email campaigns that have people looking forward to brands popping up in their inboxes. Plus, tracking opens and clicks gives us immediate insight into what truly matters to an audience.
Mobile & Web Applications
It’s rare that we use one screen at a time these days. Watching TV happens with a smartphone in one hand and a tablet on our laps – or we’re watching TV on one of those devices. That’s why we tend to think mobile first when it comes to online experiences – from responsive websites to custom applications, contests and games.