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Alex Houton

B-ography

Alex is a power lifter in more ways than one. When she’s not flexing her strategic muscles building digital media campaigns for clients including Greenwood Funeral Homes & Cemetery, The PARC Vet and Security State Bank & Trust, she’s building travel-itinerary spreadsheets and strengthening her deadlift. Originally from Connecticut, Alex made it to Fort Worth as fast as she could, earning her Bachelor of Arts in public relations and advertising from University of Texas at Arlington, building in-house experience with the City of Euless and Cook Children’s Health Care System, and then working several years for Simpli.fi before joining Balcom in October 2025. She’s also the 2025 president-elect of SteerFW and proudly lives inside Funkytown city limits with her husband Christian and their dog Timone.

B-amazed

  • Alex trains for powerlifting 4-5 days a week and regularly competes.
  • Alex creates a Google Sheets itinerary for every trip she takes. She also refuses to let go of pen-and-paper organizing and sustains a habit for physical calendars, notebooks and planners.
  • Alex loves organizing (and cooking) so much that she started a meal prepping side hustle at her previous job.

Blogs and related Work