Ricky Cadden


Ricky grew up with a passion for technology and dreams of becoming an architect, so he built himself a 14-year career constructing digital marketing strategies and systems for small startups and big-name brands alike. Majoring in management and marketing, he holds a Bachelor of Business Administration from Abilene Christian University and has extensive experience working for companies like RadioShack, Sprint, Develop.com and TripCase. Ricky joined the B Team in 2021 to lead digital strategy efforts – including social media, email, search engine optimization and more – for the agency’s clients. A native of Fort Worth, he enjoys spending time outdoors and lives in Benbrook with his wife, Christina; their two daughters; and dog, Baxter.


  • Ricky is pretty sure he was the first person to live-stream his wedding in 2009, using four smartphones and an online interface to capture over 50,000 viewers all over the world.
  • Ricky names all of his vehicles; thus far, he’s driven Gomer, Little Booger, The Beast, HOSS, Franklin, Old Blue and Joyride.
  • Ricky believes Thanksgiving is the last pure holiday and has a very strict “No Christmas stuff until after Thanksgiving” rule.

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