Ricky Cadden

B-ography

Ricky grew up with a passion for technology and dreams of becoming an architect, so he built himself a 15-year career constructing digital marketing strategies and systems for small startups and big-name brands alike. Majoring in management and marketing, he holds a Bachelor of Business Administration from Abilene Christian University and has extensive experience building marketing programs for companies like RadioShack, Sabre and Sprint. Ricky joined the B Team in 2021 to lead digital efforts – including email strategy, search engine optimization and data analysis – for the agency’s clients. A native of Fort Worth, he enjoys spending time outdoors and lives in Weatherford with his wife, Christina; their two daughters; and dog, Baxter.