Video unites healthcare system post-merger
USMD Health System
We’ve built brands from the ground up and taught old brands new tricks; launched medical devices globally and Western footware lines regionally; driven donations to good causes and used edutainment to help kids embrace healthy eating habits. We even helped a famous Dino celebrate a centennial anniversary. Every brand has a story. We’d love to tell yours.
B the Brand™
Brand architecture and key messaging help define your brand and build communication frameworks. Think of our B the Brand™ architecture as the DNA of your brand – something that will permeate every aspect of your business, from creating internal alignment to commanding a “brand tax” or premium price point. From there, key messaging docs create a road map for all communications.
Logo & Identity
The visual expression of any brand begins with foundational pieces, like logos, signage, letterheads and graphic standards. Our logo and identity work has won loads of awards, and has been featured in graphic design annuals like Print Regional Design and Logo Lounge. Most important, it has helped launch new products, build startups, rebrand iconic businesses and champion important causes.
Once our account execs have turned market research into consumer insights, the creative team takes over to turn big data into big ideas. And these big ideas, well, they’re more than clever lines or arresting visuals. They tell stories, create movements and, basically, make people fall in love with brands.
Experiential & On-Site
People are onto advertising. They don’t want slick sales pitches – they want to peek behind the curtain and sit in the driver’s seat. And that’s what experiential activations give them. They can touch, feel and test drive the brand (whether it’s a car or not). Experiences create visceral memories and, when done right, powerful brand advocates.