Krystal Lewis

B-ography

Krystal’s deep insights into both people and advertising benefit clients including the Fort Worth Stockyards, Indian Companies and Longhorn Council, Scouting America. She was key in many successful regional campaigns for Kubota Tractor Corporation, still leads our partnerships with Kubota dealers, and was a driving force in launching Justin Boots – a 100-year-old company – into the 21st century with social media campaigns that garnered national attention. Before coming to Balcom in 2005, Krystal worked at Maverick Advertising for the Arlington Convention & Visitors Bureau, Rocky Mountain Clothing Company and others. She holds a bachelor’s degree in advertising and public relations from Texas Christian University and is a past president of the American Advertising Federation – Fort Worth. Krystal lives in Hudson Oaks, Texas, with her husband and their dog, Mookie. Her two boys are carrying on the Horned Frog legacy with the youngest attending TCU and the oldest a 2026 TCU graduate.