B-ographyKrystal was a driving force in launching Justin Boots – a company more than 100 years old – into the 21st century with social media campaigns that garnered national attention. That same forward-thinking has also helped build the brands of clients like United Way of Tarrant County and Kubota Tractor Corporation. Before coming to Balcom in 2005, Krystal worked at Maverick Advertising for the Arlington Convention & Visitors Bureau, Rocky Mountain Clothing Company and others. She holds a bachelor’s degree in advertising and public relations from Texas Christian University and is a past president of the American Advertising Federation – Fort Worth. Krystal and her husband live in Aledo, Texas, with their two boys and two dogs, Dutch and Mookie.
- Krystal is a passionate Horned Frog and owns more purple things than she likes to admit sometimes.
- Krystal is a die-hard Texas Rangers fan and knows more about the team than most guys do.
- Krystal volunteers at Kids Kamp each year at her church, Christ Chapel Bible Church – West Campus, and is also very involved at her kids' school, Trinity Christian Academy.