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Wallace Cruz

Wallace knew from an early age that art was his calling. At age 10, he created a pretend TV channel with commercials and logos for each imaginary show. When his cousin told him this was called graphic design, Wallace knew it was the career for him. More than 20 years of design, editing and animation experience later, he’s created for clients including Smith+Nephew, Kubota Tractor Corporation, The PARC vet and ACH Child and Family Services. With Balcom since 2023, he previously worked for 9thWonder, Lopez Negrete Communications, BushRenz and Diarios Associados.

Lauren Bice

Lauren’s variety of skills and interests drew her to computer science and advertising, in particular, where she can help a broad range of brands build and improve their online presence. Joining the B Team in 2021, she has since helped create and maintain award-winning websites for clients such as Longhorn Council, Scouting America; eTrueNorth and Smith+Nephew. A native of Mesquite, Texas, she holds a bachelor’s degree in web design and development from DeVry University and now lives in Burleson, Texas, with her husband, two daughters and their dog.

Taylor Travis

Taylor has always been a problem-solver and people-person. She started college at Texas A&M as a mathematics major before realizing she missed the human factor in the equation – and advertising was the solution. She switched majors and went on to work for Schaefer Advertising and GCG Marketing (now Agency Habitat) for clients including the Fort Worth Zoo, NEOCUTIS and Ortho Dermatologics, before joining the B Team in 2020.

Katie Brinegar

A lover of true crime podcasts as well as all things organized, Katie is always up for a stimulating challenge; her high energy and keen attention to detail help keep both office and media department running smoothly. With Balcom since 2019, she plays a role in countless behind the scenes responsibilities, from managing administrative tasks to reviewing media invoices. Before joining the B Team, she worked at CPA firm Hedman Partners in Valencia, California, as an administrative assistant then billing administrator.

Stephanie Orges

Stephanie brings a compelling voice and strategic focus to her writing, from ad copy and key messaging to website content and navigation. She started her career as a Balcom intern in 2008, and over more than 15 years has earned recognition in a variety of professional competitions, including two Best of Show, a Best of Broadcast and multiple Best of Interactive awards in the American Advertising Awards, with her diverse portfolio of clients including Mrs. Renfro’s salsa, Sinclair Oil and Kubota Tractor Corporation.

Toni Stuard

Toni takes care of the numbers side of this crazy creative business, keeping projects organized, billing up to date and timesheets under control – ultimately also overseeing the project management team. She holds a B.B.A. in accounting from Texas Wesleyan University and has more than 40 years’ accounting experience and more than 30 in the advertising industry, beginning at the Bloom Agency (now Publicis Groupe). An indispensable member of the Balcom family since 2001 and now a part owner, she touches every project and works with every client.

Carol Glover

Named chief creative officer in 2024, Carol keeps our team in sync and inspired, steering all of the agency’s creative output, along with key strategy and culture work. Her fusion of strategic and emotional messaging has benefitted every Balcom client since her arrival in 2004 as Balcom’s first creative director, following stints at Witherspoon and Palomar Properties.

Ashley Freer

Named agency president in 2024, Ashley nurtures client relationships and strategy, while driving agency growth and operations. She first joined Balcom in 2009 and soon rose to leadership, directing a team of account managers and driving high-impact strategies for clients including Cook Children's Health Care System, Dairy MAX, Mrs. Renfro's salsa and Sinclair Oil. Originally from Georgia, Ashley previously worked for organizations including Ogilvy Public Relations, Atlanta History Center and BlueLinx Corporation.