Balcom Agency Promotes Zach Stryker to Digital Marketing Analyst

FORT WORTH, Texas – April 24, 2019 – Balcom Agency has promoted Zach Stryker to digital marketing analyst.

Stryker previously served as media coordinator, conducting day-to-day digital advertising coordination and providing support to the agency’s media team. In his new role, Stryker will shift his responsibilities to measuring analytics across digital campaigns, helping the agency optimize clients’ campaigns through data-driven insights. Stryker is also one of four Balcom team members with certifications in Google Ads and Google Display. These certifications not only recognize his digital proficiency, but also contribute to maintaining the agency’s status as a Google Partner.

“As a coordinator, Zach demonstrated his abilities to drive great results for brands and to always be thinking ahead,” said Chris Hawthorne, media director at Balcom. “He is hardworking, curious and skilled at identifying smart media solutions for our clients – making him a solid fit for the analyst position. We look forward to seeing what he’ll accomplish next.”

While Stryker will assume his new formal title, he will continue to be known by his quirky, secondary title, “Stryke Gold.” The nickname is a play on his ability to navigate the digital landscape and help Balcom’s clients reach audiences at the right time and place.

About Balcom Agency

Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, pharmaceuticals, fashion, food, retail and beyond, including Dairy MAX, Mrs Baird’s Bread, the Neeley School of Business at TCU, Sinclair Oil Corporation, Cavender’s and PCCA. To learn more about the agency's award-winning work, visit

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