Balcom Agency Named Agency of Record for The Desi Creamery

FORT WORTH, Texas – April 24, 2026 – Balcom Agency has been selected as the agency of record for The Desi Creamery, an emerging specialty ice cream brand dedicated to authentic South Asian flavors. The agency will lead the brand’s positioning, digital presence and expansion strategy as the creamery scales operations for a broader market.

The Desi Creamery enters the U.S. premium frozen dessert sector to address a growing demand for global profiles and vegan ice creams. The brand combines artisanal, high-butterfat dairy bases with traditional Indian ingredients, including mango, saffron, rose and cardamom.

Founder Anal Desi launched the venture by blending his scientific background with his family’s deep roots in the North Texas ice cream scene as the operators of Milwaukee Joe’s Artisan Ice Cream. This partnership with Balcom marks a pivotal transition for The Desi Creamery from its pilot phase into wide-scale distribution.

“Growing consumer demand for global flavors, paired with a strong local interest here in Texas, has positioned The Desi Creamery for incredible success,” said Ashley Freer, president of Balcom. “Our team will apply our deep expertise in food, beverage and consumer packaged goods to sharpen the brand's market position and drive growth.”