Balcom Agency to Support Strategic Communications for Texas A&M-Fort Worth Campus Launch

FORT WORTH, Texas – July 15, 2026 – Balcom Agency has been selected by Texas A&M-Fort Worth (TAM-FW) to develop a strategic communication plan and framework for the opening of its downtown Fort Worth campus. Supporting the Texas A&M University System’s overarching goals, the Balcom team will help to drive awareness and community excitement ahead of the August 2026 opening.

Texas A&M-Fort Worth represents a significant expansion of the university system into the heart of the 11th largest city in the nation. The upcoming opening of the campus will introduce new buildings and programs designed to foster innovation and workforce development within the downtown district. Texas A&M-Fort Worth is the academic anchor of the city’s newly formed innovation district.

"Texas A&M-Fort Worth is a transformational project for our city’s future, and we are energized to help tell that story," said Ashley Freer, president of Balcom Agency. "Our focus is on building a strategic bridge between Texas A&M-Fort Worth’s vision and the Fort Worth community, helping the impact of this new campus be known as its doors open."