Balcom Agency Partners With Keith House and Its Immersive Skyspace Installation for Marketing Support

FORT WORTH, Texas – March 25, 2026 – Balcom Agency now represents Fort Worth-based Keith House, helping the nonprofit organization grow attendance for its James Turrell Skyspace, Come to Good. All efforts are meant to increase community-wide awareness and bring visitors to the space.

Initiated in 2026, this multi-phase partnership focuses on refining the organization’s messaging to ensure clear and consistent communication across all media. After supporting core brand work, Balcom will work with the organization to fuel Skyspace viewings and donation support.

Located at the Trailhead in the Clearfork district, Keith House is a modern-day meeting house that serves as a gift to Fort Worth from the Meta Alice Keith Bratten Foundation. It is home to James Turrell’s 99th Skyspace installation, Come to Good, an immersive work of art designed to be experienced at sunrise and sunset. Inspired by a Quaker meeting house, the space invites quiet contemplation as light transforms the perception of the sky through an aperture in the ceiling.

"It’s not every day you get to build a brand around a world-class work of art," said Carol Glover, chief creative officer. "By speaking to the immersive beauty of the Skyspace, we’re creating a clearer path for visitors to discover, engage with and ultimately support this incredible gift to our city."