Balcom Agency Welcomes Alex Houton as Paid Search Specialist

FORT WORTH, Texas – Nov. 17, 2025 – Balcom Agency, a full-service marketing agency founded in 1993, today announced the hiring of Alex Houton as Paid Search Specialist.

Houton joins the agency’s media strategy team with six years of industry experience, specializing in building, managing and optimizing paid media campaigns for business-to-business, business-to-consumer and nonprofit clients. She now leads performance and return on investment (ROI) across Balcom’s diverse roster, including clients such as ACH Child & Family Services, Greenwood Funeral Homes & Cemetery, The PARC vet, Security State Bank & Trust and Radiology Associates of North Texas.

“Alex brings a sharp, performance-driven mindset that is critical for success in today’s paid digital landscape,” said Steve Cantrell, principal of account services. “Her deep, hands-on experience in paid search, along with a background in programmatic and other types of media, makes her a great fit for Balcom. We’re excited to put her strategic approach to work delivering results for our clients.”

Houton previously served as project specialist at Cook Children’s Health Care System and held both paid search account manager and account manager roles at Simpli.fi. She holds a Bachelor of Arts in Public Relations and Advertising from the University of Texas at Arlington. Houton will also serve as president of the civic organization SteerFW in 2026.