Balcom Agency Named Agency of Record for Fort Worth’s Greenwood Funeral Homes & Cremation

FORT WORTH, Texas – Nov. 06, 2025 –  Balcom Agency, a leading marketing and advertising firm based in Fort Worth, is proud to announce its selection as the agency of record for Greenwood Funeral Homes & Cremation and its properties, Greenwood Memorial Park and Mount Olivet Cremation. As its new partner, Balcom will leverage expertise in branding, advertising, digital strategy, public relations and more to help the historic Fort Worth institution continue its legacy of service to Fort Worth, Tarrant County and surrounding areas. 

Greenwood Funeral Homes & Cremation, a pillar of the community since 1909 and part of a not-for-profit organization, is known for its perpetual care mission and iconic, respectful properties, including Greenwood Memorial Park. Located on a scenic 155 acres, Greenwood Funeral Homes & Cremation’s mission is to honor life and serve families with compassion, professionalism and personalized care. Its historic grounds host the resting place of many notable and pioneering Fort Worthians in arts, politics and industry.

The selection of Balcom, after a successful, decades-long run with its previous agency, is an advancement toward a robust branding, advertising and marketing initiative to best reflect Greenwood’s mission and role as a partner for individuals and families planning end-of-life needs from burial to cremation. Pre-planning, the practical act of preparing for funeral and cremation arrangements, is one of the greatest benefits that Greenwood offers its families as a trusted organization built on compassionate service, as well as the gift of perpetual care and upkeep of its beautiful grounds. 

“We are incredibly honored to partner with Greenwood, a Fort Worth institution that holds such a special place in our community's heart,” said Stuart Balcom, CEO. “This collaboration is a perfect fit, uniting our proven record of building strong brands with Greenwood's century-long tradition of compassionate care. We’re excited to help them share their important story with a new generation of Tarrant County families.”

At every opportunity, from creative to media, Balcom provides clients with two distinct paths for marketing efforts: the Step & the Leap. This allows clients to choose how far they want to go, ensuring the decision moves them forward and builds momentum for future success.