Balcom Agency Named Agency of Record for Luxury Jewelry House Milliard Diamond Concierge

FORT WORTH, Texas – Dec. 16, 2025 – Balcom Agency, a Texas-based, full-service marketing and communications firm, today announced it has been selected as the Agency of Record (AOR) for Dallas-based Milliard Diamond Concierge (Milliard), founded five years ago as a luxury jewelry house specializing in custom and bespoke diamond pieces.

Balcom will partner with Milliard on strategic initiatives, all focused on amplifying the brand’s online presence as well as its showroom experience. The collaboration aims to strengthen Milliard’s reputation as the premier choice for those seeking a personalized, modern and exclusive jewelry buying experience.

The agency’s work will span multiple marketing disciplines, including digital strategy, content creation, media relations and performance marketing, with the ultimate goal of driving both brand awareness and client acquisition.

“We are thrilled to partner with a modern luxury brand that is disrupting the traditional jewelry market,” said Ashley Freer, president of Balcom Agency. “Founders Brittani Lassiter and William Manning have built Milliard to be a personalized, high-touch experience that appeals to jewelry owners and gift givers alike. We’ll help amplify their signature standard across marketing and communications channels to drive exponential sales growth - and we can’t wait.”