A sophisticated rebranding helped this storied social club attract attention and new members
Petroleum Club of Fort Worth
Sinclair is a family-owned oil and gas company involved in all aspects of the industry, from exploration to gas stations. Founded in 1916, Sinclair is known for its petroleum innovations and iconic green dinosaur.
After a long period of marketing silence, Sinclair commissioned Balcom to help celebrate its centennial while promoting its newest products and programs with an integrated campaign that touched nearly every one of our service areas.
Portions of the campaign only launched in May, but since site launch, we’ve already seen:
33% drop in bounce rate
25% increase in pages per session
15% increase in average session duration
25% jump in web traffic during Macy's Thanksgiving Day parade
2016 Fort Worth American Advertising Awards