A promotion helped this nonprofit boost web traffic 712% in 1 month
From June through December 2019, we reached 8.5 million people with 25 million impressions and helped increase sales volume by 4.4% and dollar sales by 6.3% – a trend that continued throughout the pandemic, even above and beyond the 30% average industry increase seen during lockdowns.*
On the social side, we saw 185% fan growth (blowing past our 8% goal) and a 71% increase in engagement year over year. Millennial Facebook results (including comments, video views, click-throughs and more) increased by 1,000%.
The new website saw a record number of orders in Q2 2020, with a 49% decrease in cart abandonment and an increase in average value per order from $27.89 to $34.40.
Within a year, new IRI data showed that Mrs. Renfro’s is doing extremely well with in-store purchases, partially due to improved labels; with retailers in general (up 26%); and against industry norms.
49% decrease in cart abandonment
6.3% increase in dollar sales*
185% growth in social media followers
2021 Worthy Awards
2020 District 10 American Advertising Awards
2020 Fort Worth American Advertising Awards