Video unites healthcare system post-merger
USMD Health System
From June through December 2019, we reached 8.5 million people with 25 million impressions and helped increase sales volume by 4.4% and dollar sales by 6.3% – a trend that continued throughout the pandemic, even above and beyond the 30% average industry increase seen during lockdowns.*
On the social side, we saw 185% fan growth (blowing past our 8% goal) and a 71% increase in engagement year over year. Millennial Facebook results (including comments, video views, click-throughs and more) increased by 1,000%.
The new website saw a record number of orders in Q2 2020, with a 49% decrease in cart abandonment and an increase in average value per order from $27.89 to $34.40.
Within a year, new IRI data showed that Mrs. Renfro’s is doing extremely well with in-store purchases, partially due to improved labels; with retailers in general (up 26%); and against industry norms.
6.3% increase in dollar sales*
185% growth in social media followers
49% decrease in cart abandonment
*Excludes data from Walmart and Target to be more closely attributed to promotions and advertising efforts.
2020 Excellence in Interactive Marketing Awards Show
2020 Fort Worth American Advertising Awards
2020 District 10 American Advertising Awards