Taylor Potts


Taylor has the guts to push for the best in every project – evidenced by awards including a district-level Best of Show and five national Silver ADDYs for Cavender’s, as well as four local best-of-category ADDYs in the American Advertising Awards, plus a Best Experiential Event in the 2012 Dallas American Marketing Association Awards. With a strong Western background and more than 20 years of experience in design, photography and videography, he holds a bachelor’s degree in digital media and design from Full Sail University. Taylor joined the B Team in 2013 and leads video projects for all clients, including Sinclair Oil Corporation and Smith+Nephew (Advanced Wound Management), while serving as brand creative director for Kubota Tractor Corporation. He and his wife have three sons, and along with his brother Josh, Taylor is the sixth generation to continue their family ranch, established by their great-great-great grandfather in 1882.


  • Taylor is a major history buff and was invited to consult on a historical storytelling component for the Mule Alley and Drover Hotel developments in the Fort Worth Stockyards.
  • Taylor never missed a day of school from elementary to high school. His unused sick days caught up to him his first week at Balcom, when he came down with the flu.

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