Balcom Agency Hires Seth Owens As Director of Digital Insights

FORT WORTH, Texas – Jan. 9, 2018 – Seth Owens has joined Balcom Agency as digital insights director, a new position within the agency. In his role, Owens will be responsible for providing solutions to optimize and drive digital performance for Balcom’s client base, from Kubota Tractor Corporation, to Cavender’s and Mrs Baird’s Bread.

After receiving his Bachelor of Business Administration from Oklahoma State University (OSU) in 2013, Owens joined Multiview, a Dallas-based B2B digital marketing firm. He comes to Balcom with nearly five years of experience in sales and digital insights management working with clients such as GE, Spalding and Mouser.

“We were impressed with Seth’s experience with data analysis and passion for problem-solving – two characteristics that make him a great fit for this new role at Balcom,” said Steve Cantrell, director of client services and media specialist. “As the digital world continues to evolve, we look forward to seeing how Seth will help our clients continue to stay ahead of the curve.”

As custom at Balcom, Seth has chosen his secondary, “quirky” title of Data-Woke Poke, combining his uncanny ability to analyze data to identify digital trends and his love for his alma mater, the OSU Pokes.

About Balcom Agency

Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, pharmaceuticals, fashion, food, retail and beyond, including Dairy MAX, Mrs Baird’s Bread, the Neeley School of Business at TCU, Sinclair Oil Corporation, Cavender’s and PCCA. To learn more about the agency's award-winning work, visit

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