Balcom Agency Hires Brittany Sartain as Digital Marketing Analyst

FORT WORTH, Texas – May 5, 2025 – Brittany Sartain has rejoined Balcom Agency as a digital marketing analyst, serving and supporting Balcom’s full client base. As part of the agency’s digital strategy team, Sartain keeps a pulse on emerging tools, technologies and techniques for the benefit of agency clients. The digital strategy team drives innovation around data intelligence, email marketing and CRM management, as well as search and generative engine optimization.

Sartain most recently served as marketing director for Mentoring Alliance, and she continues to serve as an adjunct professor at Abilene Christian University, teaching a course on social media for business. She previously supported clients at Balcom Agency as a senior account manager before refocusing on digital marketing after completing additional specializations. Sartain has also held positions with UT Health East Texas, Cavender’s and Encore Multimedia.

“Our team is pleased to welcome Brittany back to Balcom in a key role,” said Ricky Cadden, director of digital strategy. “Now is a great time to be at an independent, growing agency – and we look forward to Brittany’s talent for both digital transformation and client service to shine across our client base.”

Sartain is an Abilene Christian University graduate with a Bachelor of Science in advertising/public relations and a minor in business administration. In 2022, she graduated from Texas Tech University with a Master of Science in marketing research and analytics.

Following Balcom’s nickname tradition, Sartain will now be known as “Novel Analyst,” which alludes to her passion for reading and ability to read, and analyze, hundreds of books in a year.

As a full-service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. The agency combines powerful insight, creativity and technology to craft compelling stories that move brands forward.

ABOUT BALCOM AGENCY

Founded in 1993, Balcom Agency represents clients in health care, food and beverage, retail, education, business services and more. Current clients include Cavender’s, Dairy MAX, eTrueNorth, HF Sinclair, Kubota Tractor Corporation, Mrs. Renfro's salsa, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit BalcomAgency.com.