Balcom Agency Names Taylor Travis Account Director

FORT WORTH, Texas – May 1, 2024 – Balcom Agency has promoted Taylor Travis to account director. During her four years at the agency, Travis has served as a supervisor for longtime Balcom client Dairy MAX, a nonprofit dairy council representing more than 900 dairy farm families across eight states. Additionally, she has managed marketing and communications work for Fort Worth-based Aspens Senior Living and nonprofit Presbyterian Night Shelter.

Travis comes from an advertising agency background with experience at other Fort Worth companies, including Schaefer Advertising and Agency Habitat (formerly GCG Marketing), where she served clients such as the Fort Worth Zoo, NEOCUTIS and Ortho Dermatologics.

She holds a bachelor’s in marketing from Texas A&M University where she began as a mathematics major before making the switch to marketing.

“Taylor is a talented account leader, managing projects both methodically and with finesse – which makes her an ideal strategist and client services teammate,” said Ashley Freer, president of Balcom. “She delivers for our clients every single day, making a difference in their plans, execution and results.”

As a full-service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. The agency combines powerful insight, creativity and technology to craft compelling stories that move brands forward.


Founded in 1993, Balcom Agency represents clients in health care, food and beverage, retail, education, business services and more. Current clients include Cavender’s, Dairy MAX, eTrueNorth, HF Sinclair, Kubota Tractor Corporation, Mrs. Renfro's salsa, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

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