The Challenge

Human artistry leveraged AI efficiency to make this campaign possible for a nonprofit seeking to get more out of their budget.

Our experienced illustrator and design director built off of ACH’s existing watercolor branding, which had a warm and friendly tone, and crafted an entirely new look with a weightier feel that was still true to the mission – employing multiple AI tools on top of her own direct touch to achieve the exact look she envisioned.

Striking faces painted in moodier colors emphasize the deep need for ACH’s services – which our research indicated would be the most powerful messaging strategy in recruiting foster families as well as counseling clients.