Reimagined footage earns 2M social media ad views
Dairy MAX
Tarrant County attorney campaign drives 1,600+ leads
Client
Greg Jackson is a Fort Worth-based lawyer with over 20 years of experience in personal injury cases.I’ve been receiving 80-100 calls a week from potential clients. I’ve had to hire someone for that alone!
The Challenge
In a market dominated by aggressive “tough guy” personal injury attorneys, Greg Jackson needed to stand out with a more empathetic and client-centered approach while increasing qualified leads. The challenge was to differentiate his practice and drive phone calls from potential clients who needed compassionate and effective legal representation after auto accidents.
Insight
Through discovery meetings and competitor research, we found a clear opportunity: While most competitors relied on gimmicky, aggressive personas, Greg Jackson offered something different – a focus on justice and genuine care for clients. This insight, combined with careful keyword research and audience targeting, helped us identify and reach people seeking legal help after accidents.
Creativity
We created a striking visual brand that captured attention while conveying empathy. The creative centered on a surprising upside-down car image paired with Greg’s reassuring presence, symbolizing his ability to make wrongs right. We also refreshed his logo to show chaos transforming into stability, with his name as the anchoring element. Our creative executions included billboards, social media, search campaigns and a focused landing page.
Technology
We implemented sophisticated targeting to reach people in need of personal injury representation, through search and social. Outdoor helped raise general awareness for the firm. Our integrated digital approach tracked multiple conversion points, including phone calls, form submissions, click-throughs and chat interactions.
The Results
The campaign significantly exceeded expectations, generating 1,613 goal completions including 153 phone calls, 140 lead forms and 611 initiated chats. Our paid campaigns delivered 3.01 million impressions; our billboards generated 27.8 million impressions; social media performance exceeded benchmarks by 39%, with a 0.67% click-through rate versus the 0.45% benchmark.Stats
153 direct phone calls
140 lead form submissions
611 initiated chats
389 phone numbers captured
3.01 million paid campaign impressions
27.8 million billboard impressions
0.67% social CTR
8.70% paid search CTR
15,000 website sessions
12,400 new users on website
