Social media revitalizes iconic Texas bread brand
Mrs Baird’s® Bread
United Way of Tarrant County is a complex nonprofit organization that supports a variety of causes related to education, income and health – which makes it difficult to explain what they do and why it’s important. In 2014, United Way sought to reach potential online givers who may not be familiar with the organization.
81% video completion rate (compared to a 72% industry average)
0.06 percent click-through rate
United Way was so pleased with the results, the organization also shared the videos with corporate partners through internal workplace campaigns.
— Daryl Wagoner, Manager, Communications, United Way of Tarrant County
2015 Worthy Awards
2015 Local American Advertising Awards
2015 District-level American Advertising Awards