Integrated campaign earns 50% more clicks than average
Each August, AISD hosts a Back to School Kickoff event to encourage enrollment and provide free supplies and medical checkups for students who are eligible for school services such as the free or reduced-price meal program. Our challenge was to reach, educate and lead families to pre-register for the event.
The campaign was a wild success, earning more than 1.5 million impressions over the two-month period. The click-through rate was well above the industry average, and more registrants actually attended the event than had in previous years. In all, the district surpassed its goal of distributing 10,000 backpacks by 500.
10,500 backpacks distributed – 500 over the goal