Gritty nonprofit campaign increases donations 42%
Presbyterian Night Shelter
Fort Worth’s The PARC – which stands for People, Animals, Revolutionary Care – offers veterinary services, an animal emergency room and pet boarding, all designed to maximize that special bond between a person and their animal. Founded by Dr. Steve Hotchkiss in 1994 as Hulen Hills Animal Hospital, Metro West Emergency Veterinary Center and The Grand Pet Resort & Salon, The PARC officially opened under one unified brand in 2018.
As Hulen Hills Animal Hospital and its two sister companies united under one brand – The PARC – their separate websites also had to become one. Messaging had to communicate the philosophy behind the new branding, and the site would need to launch in time for the grand opening of a new building. Boosted by a new ad campaign, the client hoped to achieve a 20% increase in business.
Post-launch of both the website and integrated campaign, business increased 25% over the same period the previous year, as measured by the number of appointments and transactions billed – well above the 20% goal. In the year following launch, there was a 10X increase in “Make an appointment” form completions online, compared to the previous three websites combined.
472% increase in web sessions
1,159% increase in “Make an appointment” goal completions
76% increase in average session duration
11% reduction in bounce rate
2019 Worthy Award – thePARCvet.com – Website