Rebrand increases salsa company sales by 6.3%
Mrs. Renfro’s
A new website matched the high profile of this architecture firm
Client
Bennett Benner Partners has helped shape North Texas through design for nearly 60 years. Grounded in a philosophy bent on collaborative, meaningful architecture and planning, the firm has pioneered some of Fort Worth’s most notable architectural, urban planning and interior design projects, earning more than 60 awards in the past 10 years.
Services
The Challenge
As one of Fort Worth’s premier architecture firms, Bennett Benner Partners needed a website to match: one that simplified the site for visitors, showcased the amazing projects the firm is responsible for, and solidified the firm’s reputation in the community.
Insight
The Balcom team conducted extensive stakeholder interviews and competitive analyses to identify the firm’s philosophical and service differentiators. We discovered that the key to the firm’s success is its commitment to thoughtful design that improves the community.
Creativity
The design of the new site was grounded in gorgeous project photography, including images of Fort Worth landmarks that Bennett Benner Partners has helped create or restore, to showcase the dynamic nature of the firm’s work as well as their high-profile position in the community. Additionally, the firm’s collaborative approach is reflected in an increased web presence of the people responsible for these projects.
Technology
The team created an interface that reflects the firm’s key message of thoughtful design, with user-friendly navigation and intuitive information architecture, plus a responsive design that adapts to any mobile platform.
The Results
The ultimate result was client satisfaction in a new site that made it easy for clients and prospects to navigate the content and view the firm’s impressive portfolio of work.
Awards
2016 Fort Worth American Advertising Awards
- Silver ADDY – Business-to-Business Website
