Balcom Agency Promotes Jennifer Riddle to Digital Media Director

FORT WORTH, Texas – May 18, 2017 – Jennifer Riddle has been promoted to digital media director at Balcom Agency. Previously digital media specialist, she brings 18 years of experience to her new management role, in which she will oversee strategy and fulfillment of all digital campaigns for the agency’s clients, as well as manage and grow the Balcom digital media team.

Since joining Balcom in 2014, Riddle has helped expand the agency’s media planning and buying capabilities, allowing Balcom to provide clients with customized digital plans that traverse a wide range of digital media. She has developed award-winning digital strategies for such clients as Cook Children’s Health Care System, Sinclair Oil Company and Ball Park Buns, and has managed social media advertising campaigns for numerous clients.  

“Jennifer has made a powerful impact on Balcom and our clients in just three years,” said Steve Cantrell, director of client services and media specialist. “The expertise she’s brought to Balcom has been instrumental in growing the digital media services we’re able to offer, and her keen awareness of digital trends helps further equip us to provide leading-edge strategies that achieve our clients’ goals. We’re looking forward to seeing her continue to take us to the next level with the great work her team will accomplish in the future.”

In addition to her new title, Riddle will maintain her second alias, “OCDigital.” Her quirky Balcom nickname is an ode to her passion for all things digital and her obsession with achieving perfection in her work for clients.

About Balcom Agency

Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, pharmaceuticals, fashion, food, retail and beyond, including Dairy MAX, Mrs Baird’s Bread, the Neeley School of Business at TCU, Sinclair Oil Company, Cavender’s and PCCA. To learn more about the agency's award-winning work, visit

Put our experts to work

Contact Us