Balcom Agency Earns Five Awards at American Advertising Federation Fort Worth’s 2024 Awards Show

FORT WORTH, Texas – Feb. 26, 2024 – Balcom Agency, a Fort Worth-founded, full-service marketing company started in 1993, was recognized with five awards during the American Advertising Federation (AAF) American Advertising Awards – Fort Worth ceremony held on Friday, Feb. 23. Gold, silver and special recognition designations were given for outstanding work in the advertising/marketing industry across the city.

The following awards were awarded based on work completed by Balcom last year, including a Gold award for the agency that was part of the AIGA (American Institute of Graphic Arts) Dallas-Fort Worth Chapter community project in 2023.


  • Balcom Agency
    • "The Deck" Box and Cardbacks; Direct Marketing & Specialty Advertising

Silver ADDY

  • Dairy MAX
    • "Next Better Thing" for Dairy Up Close; Cinematography, Single

Revolutionary Human Award (formerly Bronze ADDY)

  • Center for Transforming Lives
    • "Great Wings to Come;” Integrated Media Public Service Campaign
  • Dairy MAX
    • Gen Z Social Media Evolution; Social Media Campaign
    • Working with Dairy Cows – "Real Milk. No Shame."; Internet Commercial

“Our team is proud to be recognized for work that has helped a long-time client reach new audiences and a new client raise awareness for a great cause,” said Carol Glover, Chief Creative Officer of Balcom Agency. “The variety of work speaks to our team’s diverse talents, from cinematography and design to social media and cross platform campaigns.”

The American Advertising Awards program is the advertising industry’s largest awards event with the Fort Worth competition the first of a three-tier national competition. Each year the competition attracts thousands of entries in local AAF Ad club competitions. All work is scored and judged by advertising professionals at the local, regional and national levels. National awards are presented at the annual AAF convention held each summer.


Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. Balcom's experience in branding & advertisingweb development & digital marketingfilm & video productionmedia planning & buyingPR & social media and consulting & training delivers omnichannel marketing that works – largely because of how well it works together. To learn more about the agency's award-winning work and talented team, visit

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