A sophisticated rebranding helped this storied social club attract attention and new members
Petroleum Club of Fort Worth
As the largest provider of services to homeless individuals and families in Tarrant County, Presbyterian Night Shelter (PNS) has worked to eliminate homelessness since 1984.
When Presbyterian Night Shelter came to Balcom for help with a new website, the problem was threefold: 1. The site’s messaging didn’t convey the full scope of the organization’s services; 2. The site’s structure made it difficult for people to sign up as volunteers or make donations; and 3. The site’s backend didn’t allow the content to be easily updated by the shelter’s staff.
The new site has yielded positive returns on every metric, with an uptick in site visitors, longer time spent on site and a lower bounce rate as highlights.