A sophisticated rebranding helped this storied social club attract attention and new members
Petroleum Club of Fort Worth
USMD Hospital at Arlington is a physician-owned hospital with the most experienced robotic surgery team in Texas. The hospital is now a part of USMD Health System, a physician-led healthcare system that delivers world class and cost-effective diagnostic, therapeutic and hospital-based care to patients nationwide.
As the most experienced robotic surgery team in Texas, USMD Hospital at Arlington wanted to position itself as the robotic surgery hospital and increase the number of robotic surgeries. Our audience was largely unaware of the benefits of robotic surgery, of how it works, and of USMD’s unmatched robotic experience.
Within six months of the campaign launch, robotic surgeries were up by 15%
2013 Healthcare Advertising Awards:
2013 Fort Worth American Advertising Awards:
2013 District American Advertising Awards