A promotion helped this nonprofit boost web traffic 712% in 1 month

Client

Dairy MAX is a local nonprofit dairy council representing more than 900 dairy farm families across Texas, Oklahoma, New Mexico and southwest Kansas.

The Challenge

Dairy MAX wanted to increase website traffic to its recipe pages to encourage dairy consumption. Every year, June Dairy Month is an opportunity for an especially big push.
Dairy Takes the Cake Facebook Post
Insight

Insight

Stats showed our target audience spends a lot of time on Pinterest, and that visual content – especially video – was especially influential. Here’s how we used social media to spread the dairy love.
Creativity

Creativity

We devised a Pinterest contest encouraging our audience to pin Dairy MAX recipes for a chance to win a KitchenAid mixer and other cool baking tools. In addition to making fun graphics, we asked some of Dairy MAX’s farm wives to record short, simple videos encouraging our audience to join the fun.
Technology

Technology

We started by pinning each #DairyAmazing recipe page with optimized photos, titles and descriptions. We used Facebook promoted posts and ads, with two videos – one promoted to fans and their friends, one promoted to nonfans in our target audience.
Dairy Takes the Cake Ad
Dairy Takes the Cake Ad and Sweepstakes

The Results

712% traffic increase on recipe pages during June Dairy Month.

Stats

15,641

15,641 impressions of the #DairyAMAZING Pinterest board

5,343

5,343 recipe page visits – 25% of total traffic

209

209 new followers

555

555 recipe repins

Awards

2015 Fort Worth American Advertising Awards

  • One Gold ADDY for social media – multiple platforms

Want results like these?

Contact Us