A sophisticated rebranding helped this storied social club attract attention and new members
Petroleum Club of Fort Worth
A major motion picture company was set to release a film based on the 2006 book Same Kind of Different As Me, about the friendship forged between an international art dealer and a homeless client at Union Gospel Mission in Fort Worth, Texas. Leveraging the opportunity to reach people who weren’t familiar with UGM-TC – and ultimately to further their mission of ending homelessness – UGM-TC invited Djimon Hounsou and Greg Kinnear, two of the lead actors in the movie, to speak at the annual Winter Fundraiser. They asked Balcom to handle the promotion.
530 percent increase in individual ticket sales thanks to advertising on websites, Pandora, Facebook and more.