An integrated campaign positioned this iconic oil & gas brand for expansion
Sinclair Oil Corporation
Pediatric Eye Specialists is one of the most comprehensive vision care centers in North Texas, offering ophthalmologists, optometrists and orthoptists who specialize in treating children.
This campaign started in 2013, when Pediatric Eye Specialists came to Balcom to help tell parents about their serious pediatric vision work – from prescribing glasses to correcting strabismus – without boring or scaring away the kids. The creative concept Balcom developed was used to help increase patient visits – especially to the new Mansfield location.
Increased web traffic by 150% over two years.
Lowered the cost per conversion by 10%
Raised mobile click-through rate by 60%
Increased web traffic from Mansfield by 78%
Grew new patient count by 13.4% (in the first phase of the campaign)
2016 Fort Worth American Advertising Awards
2014 PRSA Worthy Award
2014 District American Advertising Awards
2014 Fort Worth American Advertising Awards