Susan Schoolfield, APR


An APR (Accredited in Public Relations by the Public Relations Society of America), Susan has more than 25 years of experience in strategic marketing and public relations within corporate, nonprofit and agency settings. She has helped Dowden Custom Media, Cook Children’s Health Care System, and Regian Advertising and Public Relations, among others. Her clients at Balcom include Dairy MAX, Pediatric Eye Specialists, Norman Regional Health System, RSI and Weaver. Susan majored in public relations at the University of Georgia and graduated with a B.A. in journalism. She is a member of PRSA and former president of the Greater Fort Worth Chapter. She and her husband live in Fort Worth; they have two daughters.


  • Susan is a whiz at Chinese checkers.
  • Susan counts several pets as important members of the family, including two cats (Andy and Fin), two horses (Tallulah and Lizzie), and a puppy (Lena).

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