Breakthrough branding helped a fitness startup make positive cash flow in 5 weeks
For nearly 60 years, the historic Petroleum Club of Fort Worth has stood as the energy community’s premier place to connect. With the best view in Fort Worth and an equally impressive commitment to service, the club provides exceptional opportunities for networking through social events and professional programming.
The Petroleum Club of Fort Worth is one of the city’s oldest and most distinguished exclusive private clubs, filled with notable members of influence within the community. But with stagnant junior membership growth, declining event participation and outdated branding materials – that didn’t align with a recent interior redesign – the club needed help engaging with members and attracting potential members.
In May 2014, 1,100 copies of the first issue of the 15-page monthly newsletter were mailed to membership, and it was uploaded to the website. Within hours, the club began receiving positive feedback, praising the newsletter’s ability to communicate all club information in a visually appealing way that members of all ages could enjoy.
2015 Worthy Awards
2015 Fort Worth American Advertising Awards