Integrated campaign earns 50% more clicks than average
Mrs Baird’s® bread is baked in Texas, but since Grupo Bimbo, a multinational company founded in Mexico, bought the company several decades ago, there has been some consumer misperception about the products and where they are made. Mrs Baird’s® partnered with Balcom Agency to develop a social media strategy that would clarify myths, re-engage fans, reach potential customers and promote sales of Mrs Baird’s® Large – the white bread that started it all more than 100 years ago.
540 percent increase in fans (from 37,000 fans to 237,000)
11.5 percent average organic engagement per post, up from 6 percent
60 million + total impressions