Social media revitalizes iconic Texas bread brand
Mrs Baird’s® Bread
As a crucial part of the fundraising efforts, the campaign helped increase online giving by 83% in its first month and 42% at the close of 2019 (compared to the same time periods in the previous year).
7.1M combined impressions
29K total clicks to website
1:20 minutes average time on website
1.1K click-to-donate goal completions
2020 American Advertising Awards