Creativity

ZYN22’s indoor cycling workout is about so much more than getting in shape – it’s about changing your life. That was our inspiration for the name – ZYN22, where 22 represents a circle and the wholeness of body, mind and spirit. So when it was time to develop advertising materials to launch the brand, Balcom chose an unconventional approach that didn’t feature any fitness equipment. Instead, the team used athletes in the air to convey the idea of taking your workout experience to a whole new level. We also included a graphic frame that provided a color pop to complement the models’ workout apparel as well as reflect the multi-dimensional element that is so key to brand’s spirit. We paired these striking visuals with inspirational copy that embodies the idea of “sweat therapy.”