Balcom Agency Moves Into New Year With Refreshed Brand
FORT WORTH, Texas – Dec. 22, 2021 – Fort Worth’s Balcom Agency, an advertising/marketing firm, recently rebranded its recognizable “B” logo and identity after nearly 15 years under the previous look. More than 25-plus years after its founding. Balcom represents more than 60 clients from coast to coast, including several of the Southwest region’s favorite consumer companies, business-to-business groups and nonprofit organizations.
As a full-service agency, Balcom puts the power of “and” to work for brands, using expansive thinking to deliver exponential results. Since 1993, the agency has combined powerful insight, creativity and technology to craft compelling stories that move brands forward. Balcom's experience in branding & advertising, web development & digital marketing, film & video production, media planning & buying,PR & social media, and consulting & training delivers omnichannel marketing that works – largely because of how well it works together.
“We’ve combined two icons – our B and the ampersand – to help convey our approach to our work and the magnitude of what we can do,” said Stuart Balcom, president and CEO. “And [&] represents our clients as well,” he added. “As Aristotle so aptly put it, ‘the whole is greater than the sum of its parts.’ We wouldn’t be here today if it weren’t for the great people, products and services we’ve had the benefit to serve and partner with along the way.”
Founded in 1993 in Fort Worth, Texas, Balcom represents clients in health care, food and beverage, retail, education, business services and beyond, including Cavender’s, Dairy MAX, Kubota Tractor Corporation, Mrs. Renfro's salsa, Norman Regional Health System, Sinclair Oil Corporation, Smith+Nephew (Advanced Wound Management) and the TCU Neeley School of Business. To learn more about the agency's award-winning work and talented team, visit BalcomAgency.com.