Balcom Speaks on Digital Marketing at 2026 Fort Worth Chamber Event

Balcom’s president Ashley Freer and paid media manager Alex Houton led a session at the Fort Worth Chamber of Commerce Marketing Camp on July 15. They shared their expertise on how a brand can lay a strong digital foundation, focusing mostly on practical actions that are free and quick (as in, get it done in an afternoon).

FWC Marketing Camp was a one-day marketing and communications summit designed for all kinds of professionals helping businesses grow across Fort Worth, from small business owners/operators to marketing department heads at larger companies.

The Balcom team led one of 12 rotating sessions, all headed by local experts and offering practical takeaways in topics from paid media to photography.

Our session, “Basecamp Before the Climb: Setting a Digital Foundation for Marketing Success,” covered crucial fundamentals for your brand’s online presence – the things you need established before you spend money driving traffic to your business – from optimizing your Google presence and securing social handles to setting up systems that help marketing efforts work harder and smarter.

Here’s a tiny taste.

Balcom’s Digital Foundation Checklist

• Google Business Profile: Claimed, complete and accurate
• Business name claimed on major social platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube, X/Twitter, Pinterest, others as relevant
• Business Manager/portfolios set up on: Meta, LinkedIn, TikTok
• Customer Relationship Management (CRM) decision made (or timeline set)

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