5 Reasons You Need Video in Your 2016 Marketing Plan

Did you see that video about the….

Well, it doesn’t actually matter which video. Chances are you watched some online video this week, probably today. Experts are calling 2015 the Year of Video Marketing, and the stats are only expected to climb:

  • 78 percent of people watch videos online every week; 55 percent watch every day
  • People are 85 percent more likely to purchase something after watching a product video
  • Landing pages with videos increase conversions by 86 percent
  • Emails with “video” in the subject line have a 19 percent higher open rate and a 65 percent higher click-through rate
  • YouTube has more than a billion users – almost a third of all Internet users in the world

Clearly, video is What’s Next – which is why Balcom has been building our video department for the past two years. Making your video or TV commercial in-house means we save you time and money; it also means your project is part of a larger strategy. Because “full-service marketing agency” doesn’t just mean we do it all; it means you get a bunch of different experts (from advertising to PR to digital) making sure your entire campaign works together to create more business for you.

Sound good? Check out what our video team can do.


Introducing the Balcom Video Team

Meet the core video production team – of course, they work alongside your account contact, art director and writer (and sometimes others, too).

Taylor Potts
Multimedia Creative Director
aka True Grit

Taylor heads up the team, acting as director on set. With more than 10 years experience building creative departments and working with production teams, he has both the integrative marketing mindset and the practical knowledge to ensure the project meets your goals and your budget. He holds a bachelor’s degree in digital media and design. Taylor’s full bio.

Aaron Youngblood
Cinematographer & Editor
aka One More Shot

Aaron acts chiefly as director of photography on set. With some award-winning shorts and two feature-length independent films under his belt, Aaron brings a cinematic artistry – plus loads of practical production knowledge – to the team. He holds an M.A. in communications/film and digital media. Aaron’s full bio.

Lynne Swihart
Director of Production Services
aka Poof. Done. Effortless.

Lynne’s role as agency production director translates into executive producer on set. She makes things run smoothly by taking care of the details no one else thinks of. Lynne has won too many awards to list – including an AAF Silver Medal – and holds a B.A. in communications/journalism. Lynne’s full bio.

Want to see what we can do for you? Contact us.

Tags: Branding & Advertising, Web & Digital, Video

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