Kristen Jurmu

B-ography

Kristen loves how advertising challenges both her logical and creative thinking. She joined the industry during high school, with an internship at Schaefer Advertising Co. that inspired her to pursue a Bachelor of Science in advertising with a minor in business from Texas State University. Kristen went on to work at The Richards Group and Southwest Media Group for clients such as MedStar Health, Omni Hotels & Resorts, FN America and VariDesk. She joined the B Team in 2021 to maximize campaigns for Smith+Nephew (Advanced Wound Management), and she now manages Dairy MAX and Mrs. Renfro’s salsa through careful media research, planning, buying and coordination. Kristen is originally from Chicago but now calls Fort Worth, Texas, home – alongside two dogs and another pet she refers to as a “cat-dog.”