B-ography
Caroline is a Fort Worth girl who found her fit in the advertising world, managing creative campaigns and helping local and global brands solve their biggest business challenges. Fusing her marketing savvy with smart strategy and human insight, she served as an account executive for Moroch before joining Balcom’s account service team in 2022. Caroline holds dual bachelor’s degrees in marketing and psychology as well as a master’s degree in advertising from Southern Methodist University. Happy to return to her hometown to work for the B, she enjoys spending time with her family and her Australian shepherd, Remi.