Ricky Cadden

B-ography

Ricky grew up with a passion for technology and dreams of becoming an architect, so he built a 20-year career constructing digital marketing strategies and systems for small startups and big-name brands alike. Majoring in management and marketing, he holds a Bachelor of Business Administration from Abilene Christian University and has extensive experience building marketing programs for companies like RadioShack, Sabre and Sprint. Ricky joined the B Team in 2021 to lead digital efforts – including search and generative engine optimization, email and CRM strategy and data intelligence. He now oversees both the digital strategy and media teams, guiding innovative plans that drive business results. He lives in Asheville, North Carolina, and enjoys spending time outdoors with his wife, Christina; their two daughters; and their dog, Baxter.