Melissa Smilor Joins Balcom Agency as Front Desk Administrator

FORT WORTH, Texas – May 11, 2017 – Balcom Agency has hired Melissa Smilor as front desk administrator. Previously a part-time staff member, Smilor recently joined Balcom as a full-time B Teamer.

Prior to Balcom, Smilor worked in education as a preschool teacher and cared for middle school children with autism. Her commitment to serving others lends itself well to her new administrative role at Balcom, in which she provides expert customer service to all agency guests and helps supervise and fulfill Balcom’s office management responsibilities.

“We are thrilled to welcome Melissa to the B Team,” said Toni Stuard, accounting manager at Balcom. “Melissa’s positive energy, thoughtfulness and desire to go above and beyond for others is infectious. She greets every guest and call with a warm welcome and takes care of the details to serve our clients well. And, true to her name, she does it all with a smile.”

Since it is customary for Balcom employees to receive a quirky nickname, Smilor will secondarily be known as “Smile. Sparkle. Shine.” The title is a play on her kind and hospitable personality and gift for making clients and team members feel cared for every day.

Smilor earned her bachelor’s degree in social welfare from the University of Kansas in 2007.

About Balcom Agency

Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, pharmaceuticals, fashion, food, retail and beyond, including Dairy MAX, Mrs Baird’s Bread, the Neeley School of Business at TCU, Sinclair Oil Company, Cavender’s and PCCA. To learn more about the agency's award-winning work, visit

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