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by jennifer-riddle on February 10, 2016

“Why aren’t we advertising on Spotify instead?”

I’ve gotten that question here at Balcom more than once, usually in a meeting about a digital media buy when I’m giving the ad specs to the creative team.

“Yeah, everyone I know is switching to Spotify,” someone else might chime in.

by alan on February 2, 2016

Is radio still a good place to advertise? Now that so many people are switching to streaming and satellite, can traditional radio ad time still deliver results?

Well, let me put it this way: I spent several years in radio before coming over to the agency side. Now I’m at Balcom, where we’re at the forefront of emerging channels like mobile and online video. But we also still buy good ol‘ fashioned radio time. 

Because it works.

And yet we still find time to have fun

– because when you love what you do, you just can’t help yourself.