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2013 Addys

WHAT'S NEXT.

It drives everything we do at Balcom. Innovation meets inspiration every day to make great things happen for our clients.

We’re marketers at heart, but we have digital brains and creative souls. While traditional agencies scramble to bolt on interactive shops and digital agencies rush to add branding competencies, we simply go about our business -- the business of making people fall in love with brands.

branding

research
strategy and planning
brand definition
creative strategy
graphic design
advertising
integrated marketing programs

interactive

digital strategy
website design and development
tracking, analytics and optimization
email marketing
technology architecture and integration
mobile marketing
managed hosting and support
consumer behavior measurement
integrated marketing programs

public relations

strategic planning
corporate communications
employee relations
media relations
media coaching
community relations
crisis communication
reputation/issues management
research and writing

social media

strategy and planning
architecture and content development
blogging, micro-blogging and social networking
monitoring for reputation management
measurement and adjustment

traditional and emerging media

media planning and buying
search marketing, organic and pay-per-click
affiliate programs
tracking and reporting

Holly Aguilar the whole enchilada
Senior Art Director
Stuart Balcom boss hog
President & CEO
Brian Blankenship tenacious b
Interactive Creative Director
Steve Cantrell the voice of reason
Director of Client Services & Media Specialist
Lesley Dupre posthaste
Social Media Manager & PR Coordinator
Jamie Fisher copy. right.
Senior Copywriter/Content Specialist
Ashley Freer the instant messenger
Account Director & PR Specialist
Carol Glover champion of wow
Creative Director
Chip Hanna thunder & lightning
Interactive Account Director
Jennifer Haynes british invasion
Account Coordinator & PR Assistant
Jeff Heaton Clickasso
Art Director
Ali Lamb vroom vroom
Social Media Manager
Victoria Lee Queenpin
Director of First Impressions
Krystal Lewis blonde ambition
Account Director
Lauren Maibach Carpe Latte
Art Director
Bruce McLain daddy warbucks
CFO
Stephanie Orges parenthesis
Writer
Alan Parchman jolly rancher
Account Director & Media Specialist
Susan Schoolfield, APR ad ma'am
Account Director & PR Specialist
Eric Shulman Comedy Central
Account Coordinator
David Sims the doctor
Senior Art Director
Mike Skwarcan indianimal
Interactive Developer
Kim Speairs, APR velvet hammer
Director of Client Services & PR Specialist
Trey Sprinkle design monkey
Senior Art Director
Toni Stuard gggggrrreat
Accounting Manager
Lynne Swihart poof. done. effortless.
Production Director
Audrey Taubert Organized Chaos
Account Executive
Lauren Ashley Turner ascender
Online Marketing Specialist

arts & culture

"Dead Sea Scrolls & the Bible"at Southwestern Seminary
Modern Art Museum of Fort Worth

business-to-business

Fort Worth Chamber of Commerce
Integrated Furniture Systems
Lhoist North America
Thomassen Amcot International, LLC.
Weaver

education

Fort Worth Christian School
Holy Cross Catholic School
Lena Pope Early Learning Center
Our Mother of Mercy Catholic School
Neeley School of Business at TCU
Texas FFA

financial

JPMorgan Chase Bank, NA
Pennybacker Capital, LLC
Southwest Bank
Tailwind Advisors

healthcare

Alcon Laboratories
Clark Pharmaceuticals
ConvaTec, Inc.
Cook Children's Health Care System
Healthpoint, Ltd.
Jones Audiology
LifeGift
Norman Regional Health System
PCCA
Pediatric Eye Specialists
SpecialEyes Optical
Texas Health Resources
USMD
Vétoquinol USA

manufacturing

Chippewa Boots
College Boots
Firestone & Robertson Distilling Co.
Justin Bent Rail
Justin Boots
Justin Original Workboots
Nocona Boots
Panhandle Slim
Tomlyn
Tony Lama Boots
Williamson-Dickie Manufacturing Company

public service

Ben Hogan Foundation
CASA of Tarrant County
Child Vision Center
Fort Worth Police & Firefighters Memorial
Fort Worth Pregnancy Center
Henry House Foundation
Holy Cross Catholic Church
Lena Pope Home
Streams & Valleys
Texas Rangers Association Foundation
Trinity Habitat for Humanity
United Way of Tarrant County

oil & gas

ASK Industries
Barnett Shale Energy Education Council
Harbison-Fischer Mfg. Co.
Shale Tec, LLC
Veritas Energy
XTO Energy

pet services

Landmark Retrievers

real estate

Rocky Creek Ranch
Tranzon Hanley

retail

Adam Smith's Texas Harley
Cash America International
Cavender's Boot City
City Roofing Company
Kubes Jewelers
Tener’s Western Outfitters
Zimmerer Kubota & Equipment, Inc.

transportation

Epic Helicopters, LLC
LBJ Express and North Tarrant Express

travel & leisure

Alaska Rainbow Lodge
Bonaire Pros
Mira Vista

agency

Vision 20/20, Best Small Company (2010)
Best Places to Work in North Texas (2009)
American Advertising Federation Silver Medal Award (Lynne Swihart, 2009)

advertising

American Advertising Federation National ADDY Awards (2009)
American Advertising Federation District 10 ADDY Awards (1998, 2004–10)
American Advertising Federation Fort Worth ADDY Awards (1994–12)
     Best of Show (2009)
     Special Judges Awards (2004–10)
Annual Healthcare Advertising Awards (2000–06, 2009)
Aster Awards (2000–09)
Communication Arts Design Annual (2008)
Council for Advancement and Support of Education (CASE) District IV Awards (2009)
Dallas Society of Visual Communications (DSVC) (2008–09)
International Association of Business Communications Bronze Quill Awards (2005)
Logo Lounge Sixth Edition (2010)
Logo Lounge Shapes and Symbols (2010)
Medical Marketing & Media Awards (2005)
Press Club of Dallas Katie Award (2004)
Printing & Imaging Association of Mid-America (PIA) Awards (2008–2009)
PRINT Regional Design Annual (2008, 2010)
Service Industry Advertising Awards (SIAA) (2007)
Western & English AIM Awards (2001–08)

interactive

American Advertising Federation National ADDY Awards (2009)
American Advertising Federation District 10 ADDY Awards (2009, 2012)
American Advertising Federation Fort Worth ADDY Awards (2008–12)
     Best of Show Interactive (2009, 2012)
Annual Healthcare Advertising Awards (2009)
Aster Awards (2009)
Dallas Society of Visual Communications (DSVC) (09)
eHealthcare Leadership Awards (2010)
Western & English AIM Awards (2008)

public relations

Houston Public Relations Society of America (PRSA) Excalibur Award (2007)
Public Relations Society of America (PRSA) Bronze Anvil Award (2007, 2010)
Texas Public Relations Association (TPRA) Best of Texas (2007–2008)

Justin Boots Holiday Campaign

  • Interactive
  • Print

PCCA

  • Identity

Justin Golf

  • Identity

Holy Cross Catholic School

  • Interactive
  • Print

USMD Hospital at Arlington

  • Outdoor
  • Interactive
  • Print

Veritas Energy, LLC

  • Identity
  • Interactive
  • Print

Southwestern Seminary

  • Identity
  • Interactive
  • Public Relations
  • Print

Tomlyn

  • Print

Adam Smith's Texas Harley-Davidson

  • Outdoor
  • Identity
  • Print
  • Broadcast

CASA of Tarrant County

  • Interactive
  • Public Relations
  • Print

Habitat for Humanity

  • Interactive
  • Public Relations
  • Print

Fort Worth Museum of Science and History

  • Outdoor
  • Public Relations
  • Broadcast

United Way of Tarrant County

  • Interactive
  • Public Relations
  • Print

Justin Bent Rail

  • Identity
  • Interactive
  • Print
  • Broadcast

Tener's Boots

  • Interactive

Barnett Shale Energy Education Council

  • Identity
  • Interactive
  • Public Relations
  • Print

Consuro

  • Interactive

Art Institute of Fort Worth

  • Public Relations

The Metropolitan

  • Outdoor
  • Print

LifeGift

  • Identity
  • Interactive
  • Public Relations
  • Print

REAL School Gardens

  • Identity
  • Interactive
  • Public Relations
  • Print

Tailwind Advisors

  • Interactive

Ben Hogan Foundation

  • Identity
  • Interactive
  • Public Relations
  • Print

Justin Boots

  • Outdoor
  • Identity
  • Interactive
  • Print
  • Broadcast

Norman Regional Health System

  • Outdoor
  • Identity
  • Interactive
  • Print
  • Broadcast

Justin Gypsy Collection

  • Identity
  • Interactive
  • Print

Neeley School of Business at TCU

  • Outdoor
  • Interactive
  • Print
  • Broadcast

Salex

  • Print

PCCA - ADDYs

Veritas Energy, LLC

Southwestern Seminary

Sundance Childcare Management

Sundance Childcare Management develops and operates childcare centers in Austin, Fort Worth, Dallas and Houston. The lovable owl, (the client named him Sunny) personifies the joy of learning and discovery.

Adam Smith's Texas Harley-Davidson

Adam Smith’s Texas Harley-Davidson in Bedford needed rebranding to reflect the new ownership. This logo incorporates the familiar national Harley emblem while introducing the new owner’s name, scrawled in chrome with a stylized star “A.”

Integrated Furniture Systems

Integrated Furniture Systems provides total project management for government and military projects under its GSA Contract for Packaged Office Furniture.

Lama Stars

Tony Lama’s partners at the National Barrel Horse Association helped design the new Lama Stars Collection. Functional and fashionable, the boots scoot stylishly from the arena to the dance floor. (Featured in LogoLounge Sixth Edition and LogoLounge Master Library Series Shapes and Symbols.)

Santa Fe Youth Services

Santa Fe Adolescent Services is a nonprofit agency that helps at-risk youth redefine their lives, change their behavior and uncover their true potential. Their logo embodies the young people’s positive energy. (Featured in LogoLounge Sixth Edition.)

Bus-Tech

Virtuent™ is a tape-on-disk technology that is the engine for Bus-Tech’s award-winning Mainframe Data Library (MDL) products. (Featured in LogoLounge Master Library Series Shapes and Symbols.)

Magaw Medical

Magaw manufactures and distributes video laryngoscopes, medical devices that allow for a clear view of the vocal folds and the glottis during intubation. The logo mirrors the device in its simple, innovative sophistication.

LifeGift

Second Chance Run is an annual event that raises awareness for organ and tissue donation. The dandelion-inspired mark reminds us that every single donation answers a lifesaving wish for dozens of people.

Texas Health Resources

Texas Health Resources is one of the largest faith-based, nonprofit health care delivery systems in the United States. Unifying more than a dozen hospitals under a branded system began with this Celtic-inspired mark. (Featured in LogoLounge Master Library Series Shapes and Symbols.)

550 Bailey

550 Bailey includes 122, 834 square feet of updated Class A office space just west of downtown Fort Worth. The mark reflects the building’s recent renaissance and close affiliation with the Modern Art Museum of Fort Worth.

Joshua ISD

The Fighting Owls of the Joshua Independent School District call Johnson County home. The dynamic owl and star combination reinforces the district’s motto: excellence for all, from all. (Featured in LogoLounge Master Library Series Shapes and Symbols.)

Justin Gypsy Collection

Sassy boots in the Justin Gypsy Collection help cowgirls express their gypsy spirit and “Keep it Gypsy.”

Pennybacker Capital

Pennybacker Capital invests in real estate assets in select growth markets of the United States. The company’s logo references a bridge near the Austin headquarters. (Featured in LogoLounge Master Library Series Shapes and Symbols.)

Neeley School of Business at TCU

Neeley is a nationally recognized leader in undergraduate and graduate business education. This logo was the cornerstone of a comprehensive rebranding campaign.

Tailwind Advisors

Tailwind serves as a multi-family office for families of significant wealth, offering sophisticated, independent wealth management services. We believe building a strong relationship with our clients is the first step in building sound, strategic family plans.

ULTRACEPT Antiseptic Handwash

ULTRACEPT™ Antiseptic Handwash is the next generation hand sanitizer.

Arts Council of Fort Worth & Tarrant County

Unifying the Arts Council of Fort Worth and Tarrant County, the Fort Worth Community Arts Center and Fort Worth Public Art required a bold artistic statement. The abstract A unites all three entities. (Featured in LogoLounge Master Library Series Shapes and Symbols.)

Purple Land Management

Modern Art Museum of Fort Worth

Veritas Energy, LLC

Southwestern Seminary

Williamson-Dickie Manufacturing Company

North Texas Specialty Physicians Charitable Fund

National Jewelry Liquidation Center

Norman Regional Health System

Barnett Shale Energy Education Council

Consuro

Tailwind Advisors

REAL School Gardens

Huckabee & Associates, Inc.

Ben Hogan Foundation

CASA of Tarrant County

We count on the marketplace to judge our work every day, but once a year our peers weigh in, too. We're honored to have won 41 awards in the 2013 Fort Worth ADDYs, including Best of Show and Best of Show - Print. Thanks to our clients that made it all possible.

Best of Show


Best of Show - Print


Gold


Silver


Bronze

April 29, 2013

FORT WORTH, Texas – April 29, 2013 – Balcom Agency, an advertising, interactive public relations firm based in Fort Worth, won six Worthy Awards – and the most overall awards – at the 2013 Worthy Awards recently hosted by the Greater Fort Worth Chapter of the Public Relations Society of America (PRSA). Balcom earned 13 total awards – six Worthy Awards, four Awards of Excellence and three Awards of Achievement.

February 27, 2013

FORT WORTH, Texas – Feb. 27, 2013 – Balcom Agency, an advertising, interactive and public relations firm based in Fort Worth, won the top honor, Best of Show, and the most overall awards at the 2013 American Advertising Federation – Fort Worth (AAF–FW) awards gala on Feb. 22. Balcom received the overall Best of Show award for the Comfort and Joy retail/in-store sales campaign designed for Justin Boots, as well as Best of Show–Print for its Chippewa Boots History brochure. The agency finished the night with a total of 41 ADDY Awards – two Best of Show, 13 Gold, eight Silver and 18 Bronze.

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LesleyLaPalma Cheers old friend! RT @heyaleah: A huge Happy "Dirty 30" Birthday to @LesleyLaPalma! Thx for over 10 yrs of friendship & good times. about 22 hours 38 min ago
chiphanna Who wants to go in with me on a former Air Force One? http://t.co/pfvPib9ZDX about 1 day 40 min ago
chiphanna Perfect day for this! http://t.co/Zqpc916Y5y about 1 day 2 hours ago
chiphanna @TimothyWhalin totally agree. I’m sure you saw this, too: http://t.co/C5GQYiUn24 about 1 day 8 hours ago
LesleyLaPalma @homebrewdoc Thanks friend! Sure has been a fun series so far ;) about 1 day 16 hours ago
LesleyLaPalma The @spurs just kicked off my 30th birthday with a W! #gospursgo about 1 day 16 hours ago
LesleyLaPalma "@espn: The @Spurs have dropped the Golden State decibel level to zero. #Silence" #gospursgo about 1 day 16 hours ago
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Talented people come here to work in an environment that hums with high expectations and celebrates the individuals that meet them.