Jessica Murdock Promoted to Account Coordinator at Balcom Agency

FORT WORTH, Texas – July 25, 2017 – Balcom Agency has promoted Jessica Murdock to account coordinator. In her new role, Murdock will guide advertising projects for clients such as Kubota Tractor Corporation.

Since joining the agency in 2016, Murdock has become known for her penchant for organization and client service. Previously Balcom’s front desk and office manager, she helped manage client experiences while assisting the account service team on communications campaigns and projects. As account coordinator, Murdock officially moves to the account service team, putting her skills to work for Kubota and other organizations.

“Jessica is ready to jump in on the account service side,” said Steve Cantrell, director of client services and media specialist at Balcom. “Her attention to detail and desire to always keep learning make her a great addition to the account team. As she continues to grow at Balcom, we look forward to seeing what she’ll accomplish for the clients she works with and the agency as a whole.”

Despite her new formal title, Murdock will maintain her secondary, quirky B Team title, “Lemonade” – a play on her bubbly personality and ability to squeeze lemonade out of every marketing lemon.

About Balcom Agency

Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, pharmaceuticals, fashion, food, retail and beyond, including Dairy MAX, Mrs Baird’s Bread, the Neeley School of Business at TCU, Sinclair Oil Company, Cavender’s and PCCA. To learn more about the agency's award-winning work, visit

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