Fort Worth Food + Wine Foundation Taps Balcom Agency for Branding and Promotion Strategy
FORT WORTH, Texas – Jan. 19, 2017 – Balcom Agency has been engaged by Fort Worth Food + Wine Foundation to develop and execute new branding and communication strategies for the foundation’s annual Fort Worth Food + Wine Festival.
The Fort Worth Food + Wine Festival is North Texas’ most celebrated annual cuisine and beverage festival, taking place over three days and nights in venues throughout Fort Worth. With an annual attendance of more than 7,500 guests from across the country, the festival highlights Fort Worth’s thriving gastronomic culture, with the goal of continually elevating the city’s status in the culinary arts. Festival proceeds further the Fort Worth Food + Wine Foundation mission of cultivating Cowtown’s next generation of chefs – awarding local culinary students with more than $70,000 in scholarships to date.
“Creativity in the culinary arts is part of what makes our city’s culture so special – and the Fort Worth Food + Wine Festival showcases that lively culinary scene,” said Stuart Balcom, CEO of Balcom Agency. “The B team is thrilled to partner with the foundation to bring more attention to the event and its mission.”
Balcom has already begun work for the foundation, with a new portfolio of logos to brand Fort Worth Food + Wine Festival’s six key events, website updates, an email marketing plan and a public relations strategy. The Balcom team has also designed new branding collateral for the foundation, including revitalized stationery, signage, brochures and sponsorship materials.
“We believe Fort Worth’s culinary community is the cultural heartbeat of our city, and it has never been stronger,” said Julie Eastman, Director of the Fort Worth Food + Wine Festival. “Each year, the Fort Worth Food + Wine Festival showcases the best of our city’s food and beverage scene, and we’re more excited than ever to elevate the event with an updated brand that mirrors our chefs’ culinary innovation.”
About Balcom Agency
Balcom Agency is a talented team of matchmakers in the business of making people fall in love with brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in health care, pharmaceuticals, fashion, food, retail and beyond, including Dairy MAX, Mrs Baird’s Bread, the Neeley School of Business at TCU, Sinclair Oil Company, Cavender’s and PCCA. To learn more about the agency's award-winning work, visit BalcomAgency.com.